Alex&Elle 5 year anniversary

5 years…we can’t believe it! These years have flown by so fast, yet it feels like we have been doing Alex&Elle forever. Our kids who were in primary school are now heading into the high school years and parenting is not the same as it used to be. More challenges ahead which we welcome.

Since we launched Alex&Elle the product range has grown; as has the range of fabrics we can offer. When we started off in 2014 our focus was on wall art and large scale designer fabrics. From that we evolved into making cushions from the fabrics. Today we also make lampshades, pendants, tablecloths, napkins and tea towels, and can offer a large range of fabrics. The new Christmas fabrics we launched a few months ago were a real success in the lead up to Christmas. This year we are including curtains in our product range. We have come across so many gorgeous curtain fabrics and have now paired up with a Melbourne based curtain maker to be able make Scandinavian curtains for our customers.

Through our journey we have stayed true to the Scandinavian origin of the textiles, with all that comes with that; design, quality and accountability to the environment; and we are staying true to locally hand making the products one by one so that every customer will feel their product was made just for them.
A big thank you to all our customers for supporting us and for the positive feedback you give us.
Alex & Elle 💕