Designer Portrait: Louise Videlyck and new design GRÖNSKIR
Louise Videlyck is one of our truly loved designers. There are more designs by her in the Alex&Elle collection than anyone else. Last month we launched her design TRÄDGÅRD, a gorgeous garden patterned cotton fabric, and now we can also share with you the new design “GRÖNSKIR”With GRÖNSKIR Louise was driven by creating a pattern that would suit both a children’s room and still be romantic at the same time. The result is this magic and delicate design with fairies amongst the leaves printed on a soft cotton available in four colour versions. 

Design was always a big part of Louise's life. Growing up, she was always surrounded by fabrics, patterns, buttons etc. as her parents ran a fashion design business. Today she is both a textile designer and an artist, running her own business. Louise lives on the West Coast of Sweden with her twins Olle and Alfred. At times she struggles with work/life balance as most of us. It is a challenge being a single mum working but at the same time the twins and her work gives her energy.

Sometimes Louise even involves her boys when designing. In January she exhibited at the textile fair “Heimtextil” in Germany for which she had created a soccer inspired pattern together with her twins.

Louise feels very proud of the way her designs have been received around the world even in Australia. The following designs by Lousie Videlyck are available from Alex&Elle;
AQUALOTIC
BJÖRKAR
FLYTTFÅGLAR
FRUTTI
GOTTE
GRÖNSKIR
PAVONNE
TRÄDGÅRD

FRUTTI is a design that Louise holds very close to her heart with its bold colours and thriving shapes. AQUALOTIC symbolizes love for colour; its abstract aqua forms with a touch of flowers creates a beautiful impression. "Both designs are joyful which is what my work is all about.”