Cotton by the metre - MIDSOMMARby Louise Videlyck
Alex&Elle’s beautiful designer fabrics are imported directly from Scandinavia. Scandinavia has a strong textile tradition with graphic designs and patterns often inspired by nature. The designs and colours range from calm and sophisticated to strong and more expressive.
MIDSOMMAR means "Midsummer" in Swedish. In Sweden Midsummer is as celebrated as Christmas. Traditionally girls used to pick seven flowers at Midsummer and sleep with them under the pillow to dream about their future husband. The flowers are also picked to decorate the Midsummer pole and to make a crown which is worn at the celebrations. The typical Midsummer flowers, that are in blossom in June in Sweden, are printed on a high quality white cotton fabric.
Designer: Louise Videlyck is a Swedish designer, artist and photographer. She works with pattern and product design for Swedish and international clients in the fabric, rug, wallpaper and lighting industries. She draws her inspiration for the colours and shapes in her designs directly from nature.
“ Colours and shapes make me truly happy and I hope that shines through in my creations in one way or another.” - Louise Videlyck
Composition: 100% Cotton
Width: 150 cm
Repeat: 32 cm
Care instructions: Machine wash warm, iron warm on reverse